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Role of Consumer Insights in Brand MeasurementDavid Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?

Uncertainty & Design of

Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills

✔︎ Assist in addressing current measurement challenges for marketers on the front-lines

all designed to help you achieve your marketing measurement goals

Lecture : Oct 28

PLUS enrollment into the M-Squared Consultancy Program and on-boarding post attending Masterclass

Programmatic Media Expert

What to expect: Everything in the executive track is included in this comprehensive track

read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures

Extended support on new business development initiatives including in pitch development

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