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Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 As a component of the
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 As a component of the
$26.00
Description
As a component of the air transport industry
Publisher: Wiley
ISBN: 9781292457444
Overview: Now in a fully revised and updated fourth edition
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 As a component of theOverview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. ISBN: 9781292411354 Edition: 9 Publisher: Pearson
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