Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely (Author)

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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely (Author)ISBN: 9780007263585 Publisher : HarperCollins, January 1, 2008 Paperback, 304 pages Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our

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