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M2/05 "Action Talks Bullshit Walks"For the release of this newest M series model, the brands philosophy remains the same, but the mantra has gained a new interpretation. ACTION TALKS BULLSHIT WALKS, is an equally effective, if not more direct, choice of words to convey SEVENFRIDAYs credo. The M2 05 takes inspiration from our original, earliest pieces. The color composition is typical SEVENFRIDAY, with the use of gold, green, and the overall antique feel inspired by classic cars. Iconic

a time where fashion was BIG and egos even bigger

but life in Italy can really be just that

made it a crowd favorite

A burst of positivity with colours galore

an NFT collectible

with a final colorful dab on the crown

The white Berlac groove on the gun metal bezel is rather appropriate and fetching when firing your blaster

paired with the characteristics of the material

This form has become SEVENFRIDAY’s trademark with each of our watches bearing this same shape

so strap it on

following in the footsteps of two SEVENFRIDAY giants - the iconic P3 and P3B models

Another resounding NO to the great annoyance of our loved ones