Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 Seamlessly coordinated with Connect

Seamlessly coordinated with Connect

as well as from the perspectives of business manager or executive

Alistair Brandon-Jones

this is an essential step-by-step resource for students and the next generation of event planners

Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 Seamlessly coordinated with ConnectOverview: In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in