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PE2/01THE NEXT CHAPTER OF RETRO FUTURISM Meet PE2 01 : a seamless evolution from the classics, expanding SEVENFRIDAYs journey into retro futuristic style. Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a

papaya inner dial and thickly applied indexes filled with pink lacquer

making the PG1/01 an essential and reliable travel partner

The C1/01 dial designed for 7F by PDP team is gracing an elegant and curious Indian Leopard cat

minimalistic dial—

The Art Deco style is carried further throughout the five-layered dial

The iconic silhouette of the trucker cap is now part of the SEVENFRIDAY world

You will remain cool

carbon neutral that is

meets aerodynamism

The design language plays with transparency and gradients by using a genuine piece of sunglasses lens as a dial

First you need to know that we have a rather special new APP which links you to UPO7F

more at home racing across the seas on the Clipper Cutty Sark than sipping cocktails in the Med