Neuromarketing: A Peep into Customer's Minds

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Neuromarketing: A Peep into Customer's MindsTherefore, the researchers, in the field, have devised a new concept called neuro marketing, which maps the cognitive behaviour (the way one thinks and reacts) of a consumer. This comprehensive book highlights various aspects of neuromarketing, its application to study consumer behaviour, and its techniques to strengthen brand management and advertising strategies. The book has been organized into four different sections. Section I details on

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