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ULTEGRA FCThe sleeping giant rests no longer. The new Ultegra is a feature packed powerhouse, offering premium performance for all anglers. Ruggedly designed from cover to core with a hint of elegance in design, the marriage of Shimano's CI4+ composite body and cold forged HAGANE Gear provides extreme durability and sensitivity with less weight. MicroModule Gear II and SilentDrive technologies improve gear mesh and minimize overall play in construction to

30% Harder Wire

Stella SW has always led the fishing world in durability

is it’s ability to draw explosive strikes from Big Game species such as Tuna and Dorado

Hand-tied worm keeper secures bait like a pro

A reel that is so strong that it will withstand the toughest conditions an angler and the environment can throw at it

Stay in control of your equipment with ease

The Tatula SV TW 100 sports innovative technology in the adaptation of the Hyperdrive System

The Cotton Cordell Pencil Popper fishing lure is one of the most underrated topwater baits on the market

The HELIX 7 SI GPS G4 fish finder features CHIRP Side Imaging

Shakyhead Features More Power and a Slower Taper Than Its Whipsnake Sibling

Super8Slick V2 combines a new 8-end

internal weights are fixed for a silent approach and placed for optimal action