Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone -- Drew Eric Whitman, Paperback

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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone -- Drew Eric Whitman, PaperbackBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about

"Heuck applies

What hardships must an innocent child endure to become the vaunted champion of the Eighty-Six

" --Sara Shepard

and features new chapters

and Red Velvet Cake

experience Tolkien's vision in his own breathtaking paintings and drawings

written by Lil Miss Hot Mess

The Novel Life of Jane Austen presents this literary icon as the starring character in her own graphic novel

forged passports

who is trapped in a marriage as stultifying as Therese's job

and the others struggle with new monsters

the book offers fun