The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm Shift

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The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm ShiftIf leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the

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For undergraduate and graduate courses in introductory information systems

Confidence—informed

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The book is organized into clearly structured progressive units with a fabulous array of music to get you playing straight away

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