Global Marketing Management: Changes, Challenges and New Strategies

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Global Marketing Management: Changes, Challenges and New StrategiesGlobal Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a

author of the National Book Award–winning and Newbery Honor Book Inside Out & Back Again

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Build a strong foundation of reading and communication skills with these content-rich

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Pieces/Pages: 36 total pieces

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Pieces/Pages: 12 peices

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