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INS1B/01 "JADE"AN INSANE EVOLUTION! The two new eyewear models of SEVENFRIDAY makes a natural transition to urban city style cool vibes for the high season. Maintaining its industrial heritage, the INSANE Evolution collection has been given a refined design twist for a more fashion focused lifestyle, featuring the new Jade and Sunset models. Delivered in new acetate material with marbled effect and contrasting gold and silver metal arms, the collection has naturally

The PA11 & PA12 used to print the timepieces was consciously chosen due to its unique properties

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needed if you want to snorkel around the whale and lobster’s burgeoning idyll

sophisticated elements of the mineral and Sunset showcasing a bold

minimalistic dial— organized

Elegant and simple with a focus on quality and unparalleled attention to detail

The FREE D series's appeal starts with the material's sustainability and innovative nature

The other with a touch of gold PVD and green lacquer

The animation ring in galvanised antique brass brings about an industrial

The box is stainless steel with PVD gun metal and one sandblasted gold groove line surrounded by a sandblasted black PVD animation ring

and vibrant as the new design era they then ushered in

No - we have not gone mathematically mad