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Description

M^2 Agency PartnershipM^2 provides expert assistance to establish a training program in advanced attribution for agency teams and their client teams. Extended support on new business development initiatives including in pitch development, in person pitch support and any follow ups required.

Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs

Visual IQ/Nielsen

Nov 1 - 11h00 - 14h30 EST | 20h30 - 00h00 IST

not months

talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like

non-media factors and econometric variables on business KPIs and true ROI of media investments

This course contains the Advanced Attribution Masterclass curriculum and the presentations that would be used in the class

Google PMAX

Geo Incrementality test templates are designed to facilitate end-to-end Geo Incrementality Tests

Google and others for incrementality and scale potential

The Data Governance Tool ensures the integrity of your marketing performance data

Unlock the nuances of modern marketing analytics with our Advanced Attribution courses

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