Built to Last: Successful Habits of Visionary Companies

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Built to Last: Successful Habits of Visionary CompaniesDrawing upon a six year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly

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