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Married to the Brand: Why Consumers Bond with Some Brands for LifeCompanies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards

a robust reference section

Because Stalin had a notorious habit of imprisoning or killing anyone who brought him bad news (and often their families as well)

Poor Drusilla and Peg have an unwanted guest

'Earthquake country

Designs include Butterflies

Can Derek solve both problems at once

which invites children to envisage using each of their five senses

Features a large picture map of Roman Britain

who numbered among his correspondents such eminent figures as Tacitus

'This book will challenge you to think differently about your work

Only Louis holds the key to the mystery surrounding his fall - and he can't communicate

and posh apartment