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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers government and academia

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government and academia

ISBN: 9781000326864

mobile and social media marketing

ISBN: 9781292451978

Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers government and academiaOverview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451

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